Why Podcast

Written by on May 27, 2016

Did you know that in South Africa, the current addressable market for podcasting is 15 million people? We bet that got your attention! If you have a look in the dictionary, the definition of a podcast is:

“A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically.”

In layman’s terms, a podcast is all of your favourite topics, shows and blogs put together in a series of recordings that you can explore, download and listen to whenever it suits you. In fact, if you can Google something, you’ll probably find a podcast about it – that is how huge the variety of available podcasts is.

Podcasting originally started out as a way for individuals to get their message out there and connect with and build a community of like-minded people, but it has grown to be so much more. Today, you will still find tons of podcasts from individuals, but you’ll also find them from:

  • Companies of all sizes
  • Radio networks
  • TV networks
  • Comedians
  • New podcast-only networks
  • Storytellers
  • Churches

There are so many benefits to podcasts, but we’ll share the top 6 reasons:

  • They make information more personal
  • They are portable and and easy to consume as they can be enjoyed anywhere, at any time
  • Podcasts are affordable because they are delivered digitally
  • Podcasting is an on-demand technology
  • Podcasting is often a more time-efficient form of communication
  • Podcasts are a great way to connect with consumers and like-minded people

For brands and businesses, podcasting is gaining traction fast and proving to be an effective way to connect with customers. With 80% of South Africans listening to the majority of a podcast, this provides an opportunity for brands to engage meaningfully.

Awake Online can help you harness the power of digital audio in the form of podcasts, breaking through the visual clutter to reach and connect with your audience on a whole new level, and one that they are more receptive to. Want to know more? Be sure to visit www.awakeonline.co.za to find out more.


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