Did you know that in South Africa, the current addressable market for podcasting is 15 million people? We bet that got your attention! If you have a look in the dictionary, the definition of a podcast is: “A digital audio file made available on the Internet for downloading to a computer or mobile device, typically […]

You might have heard of digital audio before, or maybe not. What exactly is it? Well, digital audio is a representation of sound that has been recorded in, or converted into, a digital format for consumption. In a world where we are flooded with visuals on a daily basis, digital audio in the form of […]

When it comes to marketing efforts, there are many tried and tested options to choose from. However, if you are looking for something different, something untapped in South Africa, look no further than digital audio advertising! Audio is consumers’ new go-to entertainment in a world that is visually cluttered. Whether we’re streaming podcasts during our […]

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