Clients

Awake Online is here to ensure your brand seamlessly integrates into the listener experience, allowing you to tell powerful stories that connect with your consumer.


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Case Study

Africa Business Radio ‘Enterprise 4IR’ + BCX

Partnership Objectives

In 2019, BCX was looking for new and exciting ways to engage with CTO of medium to large enterprises across the African continent.

With the growth of podcast listeners amongst those with earnings of above R1m a year, BCX wanted to test this space and see if they could resonate by driving awareness and consideration amongst listeners.

Partnership Details
  • BCX was the exclusive sponsor to Africa Business Radio’s Breakfast Connect for a period of 3 months
  • 3 x integrated segments featuring in depth interviews between Africa Business Radio 4IR host Mudzithe Phiri and the senior executives of BCX verticals.
  • Each episode included host read script, pre and post roll ads
  • Recorded Interviews
  • Complementing social media
Collaboration

Partnering with Africa Business Radio(ABR), Enterprise 4IR podcast gave BCX access to ABR’s audience across all digital channel.

ABR’s Content Strategy team pulled data through social listening and SEO that guided BCX’s podcast topics: cloud, retail and finance technologies

Results

A combination of all digital marketing initiatives including live stream ads delivered 780 000 + impressions


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Case Study

WEET-BIX, My Way + Massiv Metro AND Influencer partnership with @refilweskitchen

How WEETBIX partnered with some incredible local brands and influencer Refilwe Chirwa of Refilwe’s Kitchen.


Overview

Bokomo WEET-BIX previously ran a campaign called “My Way” which centred around driving the health benefits of WEET-BIX. Bokomo WEET-BIX would like to extend this campaign now. Awake Online ran an extension campaign which supported and amplified the messaging and promotion of the WEET-BIX brand and products through the “My Way” campaign.

The campaign ran over a period of 6 weeks in total and set out to achieve the following objectives: awareness, education, engagement. Awake Online presented two innovative ways in which to reach the audiences and potentially open channels and audience segments for Bokomo WEET-BIX, namely Influencer and Digital Audio marketing channels.

Partnership Objectives

With the rise in influencer marketing mainly targeted to young adult mothers, Weet-Bix wanted to take advantage of the space to help communicate that Weet-Bix can be consumed in different ways, they themed the campaign “Weet-Bix My Way”.

The objective was to get consumers engaging with the brand by sharing how they are consuming Weet-Bix their way.

Partnership Details
  • Massiv Morning Wednesday Weet-Bix My Way Sponsored Feature
  • Promo ads throughout Massiv Metro
  • Social and co-branded amplification across Massiv Metro platforms
  • Massiv Metro TV in Taxis showing Refilwe’s interviews with Penny @refilweskitchen Instagram partnership promotion
Collaboration

A cross channel “Weet-Bix My Way” campaign ran for 6 weeks on Massiv Metro with Refilwe of @refilweskitchen as the ambassador.

She shared weekly recipes on her Instagram page using long form videos on IGTV, shorter clips on stories and still images on her feed encouraging followers to share their way of consuming Weet-Bix. Every Wednesday she would feature on Penny Lebeyane’s show, sharing details of the recipes she shared online. 

CTA: Listeners were asked to comment on each week’s recipe or share their own My Way recipes on social media for a chance to win a year’s supply of Weet-Bix.

Results

INFLUENCER STATS

  • 302k Reached on Instagram
  • 270k Impressions generated
  • 2.1% Engagement Rate

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Case Study

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Collaboration

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Results

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Case Study

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Results

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