The Value of Digital Audio Advertising

Written by on May 21, 2016

When it comes to marketing efforts, there are many tried and tested options to choose from. However, if you are looking for something different, something untapped in South Africa, look no further than digital audio advertising!

Audio is consumers’ new go-to entertainment in a world that is visually cluttered. Whether we’re streaming podcasts during our morning and afternoon commute, blasting music at the gym, or navigating through crowded public spaces, audio demands listeners’ attention like no other medium out there. Just as our lives evolve with technology like smartphones, smart speakers, connected cars and expanding podcast communities, so do market opportunities progress alongside these that make it possible for brands to build stronger relationships and drive higher engagement with their listeners. The array of options in digital audio enables advertisers and agencies to tap into a range of creative opportunities, catapulting brands into the minds and hearts of consumers. Programmatic digital audio advertising is an opportunity to get exponential return on investment.

Why Choose Digital Audio Advertising?

  • It can be more affordable than other forms of advertising, such as billboards and magazines.
  • You can reach a lot of people and connect with consumers who will be interested in what you have to offer.
  • From podcasts to radio stations, there are many platforms to advertise on.
  • You can get creative with your ads, using sound to create a picture in the minds of your audience
  • It’s a different, unique way to connect with people

Why Choose Awake Online for Digital Audio Advertising?

  • We have thousands of hours of audio content available across premium audio stations and podcasts. Your brand requirements come first: buy generic audio spots, specialized packages or something in-between.
  • Combining native audio, digital display and video advertising across our content partners, creating a multi-faceted advertising opportunity and uniquely immersive user experience that creates a lasting impression and high engagement rate. If you don’t evolve with the times, your business will dissolve.
  • With high-value access across our audio content partners and state-of-the-art targeting, your specific target market can be applied at scale. Target via demographics and listening preferences, reaching valuable users across devices and geography.

So, what are you waiting for?


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